Senior SEO/Affiliate Manager

Experienced Senior SEO/Affiliate Manager driving significant online visibility and revenue growth for a leading online casino brand in the USA with 33M monthly visitors. Leveraging data-driven strategies, engaging content creation, and affiliate partnership management to enhance organic traffic and optimize revenue streams.

Strategy & Execution

As a Senior SEO/Affiliate Manager at D&P, I implemented robust organic search engine optimization strategies and spearheaded affiliate marketing initiatives to maximize brand visibility and revenue. By using tools like Google Keyword Planner, Trends, Search Console, Analytics 4, and WordPress, I consistently improved search rankings and drove a 30% increase in organic traffic. My affiliate management efforts focused on building strategic partnerships, negotiating favorable terms, and optimizing performance metrics to achieve measurable growth.

Key Responsibilities and Achievements:

Enhanced Organic Search Visibility:

• Developed and executed comprehensive SEO strategies, including technical optimizations, high-performing keyword research, and competitive analysis, resulting in a 30% growth in organic traffic.
• Leveraged tools like Google Keyword Planner, SEMrush, and Ahrefs to identify opportunities and address challenges effectively.

Affiliate Marketing Excellence:

• Managed and expanded an affiliate program to drive revenue growth, including establishing partnerships with high-performing affiliates and negotiating contracts to ensure mutually beneficial outcomes.
• Used MyAffiliates and custom reporting to track performance and adjust strategies, optimizing results.

Content Creation & Optimization:

• Created and optimized engaging, high-quality content tailored to targeted audiences, improving site rankings and user engagement.
• Ensured alignment of content with evolving SEO trends and best practices.

Performance Tracking & Analytics:

• Monitored SEO and affiliate performance using tools like Google Analytics 4 and Search Console, providing actionable insights to improve campaign outcomes.
• Implemented performance reports to demonstrate growth in organic traffic and affiliate-driven revenue to stakeholders.

Cross-Functional Collaboration:

• Partnered with content, development, and design teams to execute SEO-friendly site enhancements and ensure seamless implementation of strategies.
• Collaborated with affiliate partners to align campaigns with brand objectives, fostering long-term relationships.

Highlight

Highly skilled Senior SEO/Affiliate Manager with a proven track record of driving organic traffic, managing high-performing affiliate programs, and delivering measurable results. Adept at navigating the dynamic landscape of digital marketing with creative strategies and data-driven decisions to enhance brand visibility and revenue growth.

Key Skills Demonstrated:

SEO Strategy & Execution:

• Proficient in developing and implementing SEO strategies, including on-page, off-page, and technical SEO to improve rankings and visibility.
• Expert in keyword research, link building, and optimizing website architecture.

Affiliate Marketing Management:

• Skilled in recruiting and managing affiliate partners, tracking performance metrics, and driving revenue through targeted campaigns.

Content Optimization:

• Experienced in creating engaging, SEO-friendly content aligned with audience needs and search engine requirements.

Data Analysis & Reporting:

• Proficient in utilizing analytics tools to gain insights and adjust strategies, ensuring continuous optimization of marketing efforts.

Technical SEO Knowledge:

• Experienced in managing site speed improvements, structured data implementation, and mobile-first indexing to enhance search engine performance.

Collaboration & Communication:

• Effective in working cross-functionally with design, development, and marketing teams to align strategies and achieve business goals.

My Contributions to D&P:

Through innovative SEO practices, effective affiliate management, and strategic collaboration, I’ve improved organic traffic, and contributed to revenue growth in a highly competitive digital landscape.

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Results 

33M Monthly visitors - On the Casino branded homepage

Ongoing

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