Senior Email Marketing Manager

In my role as a Senior Email Marketer at MavTek, I strategized, created, and executed highly effective email campaigns, managing 3.4 Million subscribers with proficiency using tools such as MailWizz, Microsoft Teams, Outlook, JIRA, Confluence, Dayforce, Monday.com, and Postcards (DesignModo), leading to exceptional engagement and results.

KEY RESPONSIBILITIES:

• Efficiently managed an email list of 3.4 million subscribers, ensuring accurate segmentation, targeting, and campaign delivery for optimal engagement.
• Designed and executed email marketing campaigns using MailWizz, tailoring content to resonate with diverse audience segments.
• Conducted A/B tests to refine email content, subject lines, and delivery strategies, improving campaign effectiveness and user response.
• Utilized monday.com and JIRA to manage project timelines, track campaign performance, and coordinate with teams for seamless execution.
• Collaborated with internal stakeholders using Microsoft Teams, Outlook, and Confluence, aligning email strategies with broader marketing goals.
• Created visually appealing email templates with Postcards (Designmodo) and Dayforce, enhancing user experience and campaign outcomes.

Senior Email Marketer with a proven track record of driving exceptional engagement and results through strategic campaign execution, adeptly managing a significant subscriber base of 3.4 Million, and leveraging a wide range of email marketing tools to achieve outstanding success.

SKILLS AND EXPERTISE:

• Email Marketing Management: Proficient in managing large-scale email campaigns for 3.4 million subscribers, leveraging segmentation, targeting, and optimization to drive engagement and conversions.
• A/B Testing and Optimization: Skilled in conducting A/B tests to refine email content, subject lines, and delivery strategies, improving campaign performance and user response rates.
• Campaign Management Tools: Experienced in using MailWizz, monday.com, and JIRA to design, execute, and track email campaigns, ensuring efficient workflows and measurable results.
• Collaboration and Communication: Adept at collaborating with cross-functional teams using Microsoft Teams, Outlook, and Confluence, aligning email strategies with organizational objectives.
• Email Design and Visualization: Proficient in creating visually appealing email templates with Postcards (Designmodo) and Dayforce, enhancing user experience and campaign effectiveness.
• Data-Driven Decision Making: Strong ability to analyze campaign data, identify trends, and optimize strategies for improved engagement, leveraging tools for performance tracking and reporting.

ACHIEVEMENTS:

• Efficiently managed a subscriber base of 3.4 million, optimizing email campaigns to enhance engagement and drive value.
• Conducted A/B tests to refine email strategies, improving campaign effectiveness and user response through data-driven insights.
• Streamlined project workflows using monday.com and JIRA, ensuring timely delivery and alignment with marketing objectives.
• Created visually appealing email templates with Postcards (Designmodo) and Dayforce, boosting user experience and campaign performance.
• Fostered strong collaboration with internal teams using Microsoft Teams, Outlook, and Confluence, contributing to seamless campaign execution.
• Demonstrated expertise in large-scale email marketing, delivering consistent results and supporting MavTek Inc.’s marketing goals over three months.

TECH STACK:

• MailWizz, monday.com, JIRA
• Microsoft Teams, Outlook, Confluence
• Postcards (Designmodo), Dayforce