Head of Digital Advertising

At Leap, I managed multi-channel digital advertising strategies, including Meta Ads, Google Ads, and YouTube campaigns, designed to maximize awareness, ticket sales and event visibility. Through advanced targeting, creative testing, and meticulous budget management, I drove outstanding results for key projects, significantly improving ROI and overall campaign efficiency.

KEY RESPONSIBILITIES:

• Campaign Optimization & Revenue Growth: Managed $300,000+ ad budget for Fanatics Fest NYC 2024, achieving 5.03 ROAS on Google Ads and 2.63 ROAS on Meta Ads, outperforming agencies like VaynerMedia and Jump450. Learn more in my case study.
• Creative Testing & Optimization: Conducted A/B testing for Meta, Google Ads, lowering CPA and improving engagement rates across targeted demographics.
• Audience Targeting & Segmentation: Utilized dynamic radius targeting and behavioural insights to refine audience segmentation for WWE, Chiefs and other events.
• Team Collaboration: Partnered with creative, engineering, BI teams to align campaign goals with client objectives.
• Dashboard Development & Transparent Reporting: Built live client-facing and internal dashboards with key metrics to track campaign performance in real-time.
• Stakeholder Management: Built post campaign decks with results, key insights and future improvements for higher performance, presented to internal and client facing teams.
• Strategy and Sales Deck for Prospects: Developed strategies and crafted detailed sales decks for paid media prospects.

I have single handedly generated $3.4+ million in 10 months using paid ads with an avg. ROAS 4.0 for clients like Kansas City Chiefs, Fanatics, NASCAR

SKILLS AND EXPERTISE:

• Paid Advertising Strategy: Expertise in managing campaigns across Meta, Google Ads, YouTube, X, TikTok, and Choozle.
• Conversion Rate Optimization (CRO): Proven ability to optimize campaigns for maximum ROI.
• Data-Driven Audience Targeting: Skilled in dynamic radius targeting and behavioral segmentation to refine audience reach.
• Creative Development & Testing: Experienced in A/B testing and creative optimization to improve engagement and lower CPA.
• Performance Analytics & Reporting: Proficient in using tools like Google Analytics, AgencyAnalytics, and custom dashboards to track and report campaign performance.
• Client Communication & Collaboration: Strong ability to build trust and foster long-term relationships with clients through transparent reporting and strategic alignment.

ACHIEVEMENTS:

• Fanatics Fest NYC 2024: Managed $300,000+ ad budget, achieving 2.86 ROAS on Google Ads and 2.61 ROAS on Meta Ads, outperforming leading agencies.
• WWE WrestleMania Campaign: Delivered 41.20 ROAS with $6,337.61 spend, generating $250,000+ in revenue and 1,681 ticket conversions at a $3.77 CPA.
• Kansas City Chiefs Campaign: Increased Google Ads ROAS from 0.02 to 21.00 and achieved a 403% YoY ROAS increase on Meta Ads from 2023 to 2024.
• WWT Raceway (NASCAR) Campaign: Strategized and managed $450,000+ budget across 3 months, achieving 2.5 ROAS on Meta Ads and 3.0 ROAS on Google Ads.

TECH STACK:

• Ad Managers - Google, Meta, Tiktok, X, Choozle
• Ahrefs, Google Keyword Planner
• Slack, Expense Reporting (Tipalti, SAP Concur)
• Agency Analytics, Excel, Canva
• Google Forms, Google Slides, Gmail
• Chat GPT 4o, Grok 2