MLOps World: Machine Learning in Production
Toronto, Canada

Email Marketing Consultant

May 2022 - Jun 2022
 Email Marketing Consultant

Overview

Accomplished Email Marketing Consultant with a focus on engaging technical audiences, achieving substantial improvements in open and click rates through strategic optimizations and proficient use of email marketing tools.

Strategy & Execution

During my tenure as an Email Marketing Consultant at MLOPS WORLD: Machine Learning in Production, I successfully managed a substantial email list of 13,000 subscribers, utilizing my expertise to tailor content to a highly technical audience with a deep understanding of machine learning and artificial intelligence. Through strategic optimizations and engaging campaigns, I boosted open rates from 20% to 35% and click rates from 5% to 11%, while leveraging tools like ActiveCampaign and Canva to enhance email performance.

KEY RESPONSIBILITIES AND ACHIEVEMENTS:

  1. Efficiently managed a significant email list of 13,000 subscribers, showcasing organizational and communication skills.
  2. Tailored email content to resonate with a highly technical audience, demonstrating a strong understanding of machine learning and artificial intelligence domains.
  3. Achieved remarkable results by boosting open rates from 20% to 35% and click rates from 5% to 11%, employing strategic optimizations.
  4. Utilized email marketing tools like ActiveCampaign to streamline campaigns and optimize engagement with subscribers.
  5. Leveraged Canva to create visually appealing email content, enhancing the overall effectiveness of email campaigns.

High-impact Email Marketing Consultant adept at engaging technical audiences, achieving remarkable increases in open and click rates, and leveraging advanced tools for successful email campaigns.

KEY SKILLS DEMONSTRATED:

  • Email List Management
  • Targeted Content Creation for Technical Audience
  • Email Campaign Optimization
  • Open Rate and Click Rate Improvement Strategies
  • ActiveCampaign and Canva Proficiency

As an Email Marketing Consultant at MLOPS WORLD: Machine Learning in Production,

my data-driven approach and expertise in engaging a technical audience through email marketing campaigns significantly contributed to improved open and click rates, fostering successful communication with subscribers.

Results

250%
Increase in Open rate
220%
Increase in click rate
13,000+
Highly technical subscribers