Digital Marketing Manager

As a Digital Marketing Manager at Newsly Technologies, I made significant strides in improving social media visibility across platforms like Instagram, Facebook, and LinkedIn by 200%, while implementing effective app store optimization (ASO) strategies that led to the ranking of the Newsly app at the #1 position on both the U.S App Store and Google Play Store. My expertise spanned SEO, content creation, organic growth strategies for Instagram and Facebook, website building on Wix, CRM implementation using Hubspot and executing highly successful email marketing campaigns with open rates of 55-65% and click rates of 6-9%.

KEY RESPONSIBILITIES AND ACHIEVEMENTS:

• Enhanced Social Media Visibility: Through strategic content planning and engagement tactics, I achieved a remarkable ~200% increase in social media visibility across Instagram, Facebook, and LinkedIn, strengthening Newsly Technologies' online presence and brand awareness.
• Top App Store Rankings: Employing ASO strategies and comprehensive keyword research using tools like Google Keyword Planner, ASOTools.IO, and App Radar, I successfully propelled the Newsly app to secure the #1 position on both the U.S App Store and Google Play Store, driving higher app downloads and user engagement.
• SEO and Content Creation: As a skilled digital marketer, I adeptly executed SEO strategies, generating organic traffic growth and increasing website visibility through tools like SEMrush, Moz, and Ubersuggest. I also excelled in creating compelling and engaging content for various platforms, maintaining Newsly' reputation as a content leader.
• Organic Growth on Instagram and Facebook: Leveraging authentic engagement and strategic content planning, I achieved notable organic growth for Newsly on Instagram and Facebook, expanding the company's reach and cultivating a loyal community of followers.
• Effective Website Building and CRM Implementation: Utilizing my proficiency in website building with Wix, I ensured an appealing and user-friendly online presence for Newsly. Additionally, I successfully implemented CRM systems using Hubspot, enabling efficient lead management and customer relationship development.
• Highly Successful Email Marketing Campaigns: As a digital marketing manager, I executed targeted email campaigns using platforms like Hubspot, Wix, and MailChimp, achieving impressive open rates of 55-65% and click rates of 6-9%, nurturing strong connections with subscribers and driving conversion rates.

Highly accomplished Digital Marketing Manager with a diverse skill set, driving exceptional growth in social media visibility, app store rankings, and website traffic through data-driven strategies, compelling content creation, and effective collaboration, resulting in impressive engagement and growth outcomes for Newsly.

KEY SKILLS DEMONSTRATED:

1. Social Media Management and Engagement: Proficient in developing and executing effective social media strategies to increase brand visibility, engagement, and follower growth. Skilled in content curation, audience targeting, and fostering authentic interactions with the online community.
2. App Store Optimization (ASO) Strategies: Adept at conducting thorough keyword research and implementing ASO techniques to optimize app store listings, leading to higher rankings and increased app downloads.
3. SEO and Content Creation: Demonstrated expertise in search engine optimization (SEO) techniques, utilizing tools like SEMrush, Moz, and Ubersuggest to drive organic traffic growth and enhance website visibility. Accomplished in creating engaging and compelling content that resonates with target audiences.
4. Organic Growth Strategies for Instagram and Facebook: Successfully developed and implemented organic growth tactics to attract and retain followers on Instagram and Facebook. Utilized data-driven insights to tailor content and foster meaningful connections with the audience.
5. Website Building with Wix: Proficient in website development using Wix, creating visually appealing, user-friendly, mobile optimized and responsive websites that effectively showcase Newsly's services and company information.
6. Email Marketing Campaigns with High Open and Click Rates: Experienced in designing and executing targeted email marketing campaigns that deliver exceptional open rates of 55-65% and click rates of 6-9%. Expertise in utilizing email marketing platforms like Hubspot, Wix, and MailChimp to nurture leads and drive conversions.
7. Strategic Content Planning and Engagement Tactics: Capable of devising content strategies aligned with company objectives and target audience preferences. Proficient in leveraging engagement tactics to spark audience interest and interaction.
8. Data Analytics and Market Insights: Utilizing data analytics tools like AWS, Firebase to gain valuable insights into user behavior, marketing performance, and audience trends, enabling data-driven decision-making and continuous optimization.
9. Innovative Problem-Solving: Demonstrated ability to identify challenges, devise creative solutions, and implement improvements to enhance marketing strategies and campaign effectiveness.

My strategic approach to social media visibility, successful app store optimization, and expertise in various digital marketing aspects led to significant growth and recognition for the company in the highly competitive digital landscape. These key skills collectively contributed to driving successful marketing campaigns, boosting brand visibility, and achieving remarkable results in app store rankings, website traffic, and engagement with the online audience.