Digital Marketing Manager

As a Digital Marketing Manager at Newsly Technologies, I made significant strides in improving social media visibility across platforms like Instagram, Facebook, and LinkedIn by 200%, while implementing effective app store optimization (ASO) strategies that led to the ranking of the Newsly app at the #1 position on both the U.S App Store and Google Play Store. My expertise spanned SEO, content creation, organic growth strategies for Instagram and Facebook, website building on Wix, CRM implementation using Hubspot and executing highly successful email marketing campaigns with open rates of 55-65% and click rates of 6-9%.

KEY RESPONSIBILITIES:

• Enhanced social media visibility through strategic content planning and engagement tactics, targeting Instagram, Facebook, and LinkedIn.
• Employed ASO strategies and keyword research using tools like Google Keyword Planner, ASOtools.io, and App Radar to propel the Newly app to the #1 position on the US App Store and Google Play Store.
• Drove organic growth strategies for Instagram and Facebook, leveraging authentic engagement and strategic content planning to expand reach.
• Executed email marketing campaigns using HubSpot, Wix, and MailChimp, targeting users to nurture leads and drive conversions.
• Implemented SEO and content creation strategies, utilizing tools like SEMrush, Moz, and Ubersuggest to increase website visibility and traffic.
• Collaborated with teams to align marketing goals, ensuring efficient execution and reporting of campaign performance.

Highly accomplished Digital Marketing Manager with a diverse skill set, driving exceptional growth in social media visibility, app store rankings, and website traffic through data-driven strategies, compelling content creation, and effective collaboration, resulting in #1 position in App Store and Google Play Store for Newsly.

SKILLS AND EXPERTISE:

• Social Media Management and Engagement: Proficient in developing and executing effective social media strategies to increase brand visibility, engagement, and follower growth. Skilled in content curation, audience targeting, and fostering authentic interactions with the online community on platforms like Instagram, Facebook, and LinkedIn.
• App Store Optimization (ASO): Adept at conducting thorough keyword research and implementing ASO techniques using tools like ASOtools.io, App Radar, and Google Keyword Planner to optimize app store listings, leading to higher rankings and increased app downloads.
• SEO and Content Creation: Demonstrated expertise in search engine optimization (SEO) techniques, utilizing tools like SEMrush, Moz, and Ubersuggest to drive organic traffic growth and enhance website visibility. Accomplished in creating engaging and compelling content that resonates with target audiences.
• Organic Growth Strategies: Successfully developed and implemented organic growth tactics for Instagram and Facebook, utilizing data-driven insights to tailor content and foster meaningful connections with the audience.
• Website Building with Wix: Experienced in designing and building user-friendly (UX), appealing online presence for Newly, ensuring an optimized website experience.
• Email Marketing Campaigns: Proficient in designing and executing targeted email campaigns using HubSpot, Wix, and MailChimp, achieving exceptional open rates of 55-65% and click rates of 6-9%, and nurturing strong connections with subscribers.
• Data Analytics and Market Insights: Utilizing data analytics tools like AWS, Firebase to gain valuable insights into user behavior, marketing performance, and audience trends, enabling data-driven decision-making and continuous optimization.

ACHIEVEMENTS:

• Improved Newly Technologies’ online presence by 200% across Instagram, Facebook, and LinkedIn in four months, strengthening the company’s digital footprint.
• Propelled the Newly app to the #1 position on both the US App Store and Google Play Store through effective ASO strategies and keyword optimization, enhancing app downloads and user acquisition.
• Executed email marketing campaigns that delivered impressive open rates of 55-65% and click rates of 6-9%, nurturing strong connections with subscribers and driving conversions.
• Increased website visibility and traffic through SEO and content strategies, leveraging tools like SEMrush, Moz, and Ubersuggest to boost organic search performance.

TECH STACK:

• AWS, Firebase
• HubSpot, Wix, MailChimp
• SEMrush, Moz, Ubersuggest
• Google Keyword Planner, ASOtools.io, App Radar