As Digital Manager, Client Marketing, I successfully led paid advertising campaigns across various platforms like Meta, Google, Youtube, Twitter(X), Choozle etc, delivering exceptional ROAS and scaling revenue for high-profile clients such as Fanatics, WWE WrestleMania, NFL Teams, NASCAR and more. Leveraging strategic audience targeting, creative optimization, and data-driven performance monitoring, I consistently exceeded client KPIs and expectations.

Strategy & Execution

At Leap, I managed multi-channel digital advertising strategies, including Meta Ads, Google Ads, and YouTube campaigns, designed to maximize ticket sales and event visibility. Through advanced targeting, creative testing, and meticulous budget management, I drove outstanding results for key projects, significantly improving ROI and overall campaign efficiency.

Key Responsibilities and Achievements:

Campaign Optimization & Revenue Growth:

• Managed $300,000+ ad budget for Fanatics Fest NYC 2024 over a duration 5 months, achieving:some text
  • 2.86 ROAS on Google Ads.
  • 2.61 ROAS on Meta Ads.
  • Outperformed agencies like VaynerMedia and Jump450 in efficiency and returns.
  • Learn more about this in my case study
• Delivered 41.20 ROAS for WWE WrestleMania ticket sales with:some text
  • $6,337.61 spend, generating $250,000+ in revenue.
  • 1,681.22 ticket conversions at an average $3.77 CPA.
  • Learn more about this in my case study
• Strategized and single handedly managed $450,000+ budget for WWT Raceway, NASCAR over a duration of 4 months. some text
  • 2.5 ROAS on Meta Ads
  • 3.0 ROAS on Google Ads
• Optimized Kanasa City Chiefs Ads and increased ROAS from 0.02 to 21.00 on Google Adssome text
  • Learn about more about this in my case study

Creative Testing & Optimization:

• Conducted A/B testing for Facebook Ads, resulting in:some text
  • Lower CPA by optimizing image-based creative.
  • Improved engagement rates across targeted demographics.

Audience Targeting & Segmentation:

• Utilized dynamic radius targeting and behavioral insights to refine audience segmentation, increasing ticket sales efficiency by 35% for NASCAR events.
• Achieved a 21x ROAS for the Kansas City Chiefs’ Google Ads campaign, scaling from 0.22 to 21.00 ROAS. Learn more about this in my case study.

Collaboration & Client Relations:

• Partnered with cross-functional teams, including creative, analytics, and client strategy, to align campaign goals with client objectives.
• Developed detailed performance reports showcasing campaign metrics and actionable insights, building trust and fostering long-term relationships with clients.

Highlight

Highly skilled Digital Marketing Manager with a proven track record of delivering high-impact advertising campaigns. Known for leveraging creative strategies, optimizing ad spend, and exceeding KPIs across high-stakes, event-focused campaigns.

Key Skills Demonstrated:

• Paid Advertising Strategy (Meta, Google Ads, YouTube, X, Tiktok, Choozle etc)
• Conversion Rate Optimization (CRO)
• Data-Driven Audience Targetingsome text
  • Dynamic Radius Targeting
• Creative Development & Testing
• Performance Analytics & Reporting
• Client Communication & Collaboration
• Built live client facing and internal dashboards with key metrics

My Contributions to Leap:

Through innovative digital marketing strategies and data-driven execution, I delivered measurable results, including unprecedented ROAS for marquee events like WWE WrestleMania, NASCAR, and Fanatics Fest NYC. My efforts directly contributed to increased client satisfaction and higher revenue generation.

Results

• $300,000 Fanatics Fest NYC Budget: 2.86 ROAS (Google Ads), 2.61 ROAS (Meta Ads)
• WWE WrestleMania Campaign: 4,120.95% ROAS, 1,681+ ticket sales
• Kansas City Chiefs Campaign: some text
  • Google Ads - 0.02 to 21.00 ROAS
  • Meta Ads - YoY 403% ROAS increase from 2023 to 2024

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