Conversion Optimization Manager

As a Conversion Optimization Manager, I am responsible for converting visitors to FTDs (First Time Depositors) and optimizing multi-billion dollar online casino/sportsbook brand in the USA generating $120 million per month. As a Key stakeholder in CRO projects (4% total revenue), I collaborated and led marketing coordinators, marketing operations, creative, BI teams. Successfully increased expected results by 217% with A/B tests. Creating business IP and OS using results on Wiki Pages. Proficient with JIRA, Outlook, Tableau reports, Mattermost, Webtrekk, Google Search Console, Google Analytics, Webex by Cisco and more.

I specialize in driving digital growth by enhancing website and marketing funnel performance. My expertise in analytics, user behaviour analysis, and A/B testing enables me to identify and execute impactful optimization strategies that increase conversions, revenue, and user satisfaction.

KEY RESPONSIBILITIES:

1. Analyzing User Behavior: I diligently analyze user behavior on our digital platforms to identify pain points and areas of improvement. This data-driven approach allows me to pinpoint opportunities to optimize the user experience and boost conversions.
2. Implementing Impactful Strategies: Developed and executed impactful CRO strategies that resonated with the target audience, enhancing user engagement and driving revenue growth, contributing to $57.6 million (4% of the $1.44 billion annual revenue).
3. A/B Testing: A core aspect of my role involves conducting rigorous A/B tests to validate hypotheses and identify the most effective variations. This iterative approach allows us to fine-tune our marketing funnels for optimal performance.
4. Data-Driven Decision Making: Leveraging data and insights, I play a pivotal role in informing key business decisions. By closely monitoring performance metrics and user feedback, I ensure that our strategies are always aligned with our business goals.
5. Contribution: Sharing and offering support to team members and others by providing test results and valuable insights.
6. Building Business IP: Continuous testing with hypothesis and using the results to document on Wiki pages. Deciding to share it/kill it/scale it.
7. Cross-Functional Collaboration: The conversion team works with marketing coordinators, marketing operations, business intelligence, creatives and many other teams to successfully drive business growth. As a key stakeholder in CRO projects, effective communication and people skills come into play for prioritizing CRO projects.

My primary focus as a CRO Manager centres around three core pillars: ensuring the effectiveness of messaging resonance, optimizing the user experience (UX/UI), and prioritizing content hierarchy.

SKILLS AND EXPERTISE:

• Proficient in conducting A/B tests
• Skillful in communication tools like Webex by Cisco and Mattermost.
• Experienced in CRO strategies to drive organic traffic growth.
• Skilled in creating compelling and data-driven reports to communicate performance results to stakeholders using JIRA, Wiki Pages.
• Curious about staying informed about the latest trends and developments in the field of conversion optimization.
• Adept at utilizing various analytics tools, including Google Analytics, Google Search Console, Webtrekk and Tableau to gain deep insights into user behavior.

ACHIEVEMENTS:

1. Successfully increased expected results by 217% through the implementation of personalization, trust banners and geographic segmentation on emails.
2. Documenting continuously run A/B tests, email and page rebuild best practises on Confluence's Wiki Pages. Therefore, building business IP.

TECH STACK:

• Webtrekk, Tableau, JIRA
• Mattermost, Webex by Cisco
• Google Analytics, Google Search Console
• Confluence, Outlook