Conversion Optimization Manager

As a Conversion Optimization Manager, I am responsible for converting visitors to FTDs (First time depositors) and optimizing multi-billion dollar online casino/igaming/sportsbook brand in the USA. Key stakeholder in CRO projects(4% total revenue) with marketing coordinators, marketing operations, creative, BI teams. Successfully increased expected results by 217% with A/B tests. Creating business IP and OS using results on Wiki Pages. Proficient with JIRA, Outlook, Tableau reports, Mattermost, Webtrekk, Google Search Console, Google Analytics, Webex by Cisco and more.

I specialize in driving digital growth by enhancing website and marketing funnel performance. My expertise in analytics, user behaviour analysis, and A/B testing enables me to identify and execute impactful optimization strategies that increase conversions, revenue, and user satisfaction. With a proven track record of delivering measurable results, I am committed to continuous improvement and staying up-to-date with the latest industry trends and best practices. I am passionate about leveraging data and insights to inform business decisions.

KEY RESPONSIBILITIES:

1. Analyzing User Behavior: I diligently analyze user behavior on our digital platforms to identify pain points and areas of improvement. This data-driven approach allows me to pinpoint opportunities to optimize the user experience and boost conversions.
2. Implementing Impactful Strategies: Utilizing my expertise in conversion rate optimization, I develop and execute effective strategies that resonate with our target audience. These strategies not only enhance user engagement but also drive revenue growth.
3. Continuous Improvement: I am passionate about staying up-to-date with the latest industry trends and best practices. I constantly seek ways to refine our optimization techniques to ensure we maintain a competitive edge.
4. A/B Testing: A core aspect of my role involves conducting rigorous A/B tests to validate hypotheses and identify the most effective variations. This iterative approach allows us to fine-tune our marketing funnels for optimal performance.
5. Data-Driven Decision Making: Leveraging data and insights, I play a pivotal role in informing key business decisions. By closely monitoring performance metrics and user feedback, I ensure that our strategies are always aligned with our business goals.
6. Contribution: Sharing and offering support to team members and others by providing test results and valuable insights.
7. Building Business IP: Continuous testing with hypothesis and using the results to document on Wiki pages. Deciding to share it/kill it/scale it.
8. Cross-Functional Collaboration - The conversion team works with marketing coordinators, marketing operations, business intelligence, creatives and many other teams to successfully drive business growth. As a key stakeholder in CRO projects, effective communication and people skills come into play for prioritizing CRO projects.

PROFESSIONAL ACHIEVEMENTS:

1. Successfully increased expected results by 217% through the implementation of personalization, trust banners and geographic segmentation on emails.
2. Documenting continuously run A/B tests, email and page rebuild best practises on Confluence's Wiki Pages. Therefore, building business IP.

My primary focus as a CRO Manager centres around three core pillars: ensuring the effectiveness of messaging resonance, optimizing the user experience (UX/UI), and prioritizing content hierarchy.

SKILLS AND EXPERTISE:

• Adept at utilizing various analytics tools, including Google Analytics, Google Search Console, Webtrekk and Tableau to gain deep insights into user behavior.
• Proficient in conducting A/B tests
• Experienced in CRO strategies to drive organic traffic growth.
• Skilled in creating compelling and data-driven reports to communicate performance results to stakeholders using JIRA, Wiki Pages.
• Passionate about staying informed about the latest trends and developments in the field of conversion optimization.
• Skillful in productivity tools like Webex by Cisco and Mattermost.

I am enthusiastic

about leveraging my expertise to drive growth and success for Merchant North. I thrive on challenges and am always on the lookout for new opportunities to apply my skills and deliver exceptional results. With my dedication to data-driven decision making and passion for continuous improvement, I am confident in my ability to take our digital performance to new heights.